Why AI Fails How We Work What We Build AI Communications The Team Service Offerings Book a Call

AI Communications

Most companies launch AI before they decide what to say about it.

By the time a regulator writes, an investor asks at the earnings call, or a customer wants to know how their data is being used, the story has already been written by someone outside the company.

In a regulated industry, the wrong answer to the regulator is not a bad headline. It is the start of an investigation.

Book a call →

What I do

Three ways in, one job

Whether the questions are weeks away or the rollout is already underway, the work is the same. Making sure the story of your AI is one you wrote, not one written for you.

Start here
The Pressure Test
An analysis of how your company talks about its AI today and where it leaves you exposed. I review your current statements and positioning, map the risks a regulator or journalist would find, and hand you a written assessment of the gaps and what to fix first.
From $5,000
C-suite sessions
How Your AI Will Be Questioned
A full day with your board and C-suite, getting them ready to answer for your AI in front of regulators, investors, and the people whose data it touches.
From $30,000
AI communications & change
Make the Rollout Stick
A six to twelve week engagement that runs the communications and change through an AI deployment, so your people adopt it instead of resisting it.
From $60,000

Where I stand

AI rarely fails on the technology. It fails on the explanation. And the explanation is a leadership decision, not a press release.

Which is why boards and C-suites in regulated industries bring me in to write the story first.

Fifteen years of communications strategy and change communications inside fintech, banking, and government. The last two and a half entirely on how companies explain AI to the people they answer to. The work runs from product launches to regulatory scrutiny to crisis, and it is global. I work with companies wherever the questions are hardest, not wherever I happen to be.

Your communications team can write the statement. This is the answer underneath it, the one a regulator will not accept a press release for.

Marta Zalewska
Marta Zalewska
Co-Founder & Change Lead, AI Superpowers
Connect on LinkedIn →

Proof under pressure

Where the answers have already held

A track record built holding one accurate message for banks and institutions where every word is scrutinised. A few that map to what your AI is about to face.

Nest Bank
Banking · Director of Media Relations
Owned the bank's communications strategy around AI and technology, building the executive thought-leadership program that positioned its C-suite as the authoritative voices on the subject rather than the ones answering for it.
UBS
Global banking · Switzerland
Directed the communications and press-office strategy for one of the world's most scrutinised banks, holding a single accurate message across every spokesperson in an environment where every word is regulated.
Aion Bank
Digital banking · UniCredit Group
Led the launch communications strategy for one of Poland's first fully digital banks, turning a complex digital-banking proposition into one clear narrative the market and the media adopted as their own.
Shares
FinTech · Investing app · Europe
Led the brand's entry into a new market: the launch and positioning of a tech investment platform, and the thought-leadership program behind it. When the company restructured, owned the change communications through the optimisation, across CEE.
Wealthon
FinTech · Business financing
Built the communications strategy from the ground up and grew the brand and its founder in parallel, turning a young business-financing FinTech and its CEO into a recognised market voice.
Finiata
FinTech · SME finance
Set the communications strategy and ran agile, reactive PR, inserting the brand into the stories already shaping the agenda and earning meaningful coverage with no media budget.

Selected other clients

Banking and finance with Citi Handlowy and PKO Leasing. Technology and travel with Expedia. Public sector with the Government of Oman. Consumer and healthcare with Carlsberg, Novartis, and Oatly.

Underneath most of it, the same discipline. Change management and internal communications that carry people through transformation, from AI adoption today to corporate restructuring earlier on.

C-suite sessions

How Your AI Will Be Questioned

A full working day with your board and C-suite, prepared before and followed through after. The regulator gets the most weight here, because they are the one questioner who can act on your answer instead of just printing it.

01
What you'll have to explain, and to whom
The disclosure expectations now landing on companies that deploy AI, put into plain language you can say out loud. Your lawyers handle the compliance. This handles how you talk about it.
02
The questions before they're asked
The seven hardest questions coming at your AI, written down in front of you, while there's still time to answer them well.
03
The points where your story breaks
The exact places your current position collapses under pressure, found in a closed room instead of a public one.
04
An answer to the question built to trap you
A tested response to the hostile version of each question, so the difficult moment is one your team has already had.
05
The words that keep trust intact
What you say to the employee asking about their job and the customer asking about their data, before either one fills the silence themselves.
06
One position, on paper, agreed
A single document with one answer to every stakeholder question, signed off by the room. Your leadership stops improvising in public.

Six parts. One outcome. A leadership team that can answer for its AI in any room it enters.

A day in the room, the preparation before it, and a written position your leadership keeps and refines with me afterward.

From $30,000 A full working day with your leadership, prepared and followed through

AI communications & change

Make the Rollout Stick

The communications professional in the room from week one, not the week after launch. Six to twelve weeks turning an AI deployment into something your people actually use, and your stakeholders actually trust.

01
Before a word goes out
Map who the deployment touches and where trust will break. The fears that go unspoken, jobs, data, control. The message gets shaped before launch, not after the complaints start.
02
One story, every audience
The single narrative of the deployment, built for employees, customers, regulators, and the board at once. Disclosure language, internal communications, and the answer each of them will come looking for.
03
The human side of the rollout
The change communications that decide whether people use the tools or quietly ignore them. Internal champions, messages tied to real workflows, resistance handled before it hardens.
04
Then you run it without me
Adoption tracked, the message refined against what actually surfaces, and your team left able to carry it. Keeping me in the room was never the point.

Four phases. One result. An organisation that adopted the AI instead of resisting it.

From $60,000 Six to twelve weeks, built around your deployment

Three ways in. Each one starts with a short call to see if we are the right fit.

Book a call →